Is God knowable? Should He be feared? Or should He be loved?
The Vedas speak of transcendental names, transcendental form, and the transcendental loving relationships engaged in by the Supreme Soul who is known as the “All Attractive” and the “Supremely Loveable”.
Dharma, Artha, Kama, Moksha (religiosity, economic activity, sensual happiness, and ultimately liberation) are considered in the Vedas as the four main goals of human life. But 500 years ago, Lord Chaitanya Mahaprabhu shone the spotlight of ultimate Vedic truth on a 5th and most important goal of human existence – Love for God or Prema
CC Ādi 7.84 Religiosity, economic development, sense gratification and liberation are known as the four goals of life, but before love of Godhead, the fifth and highest goal, these appear as insignificant as straw in the street.
The “eternal naturalness” of this love or Prema is mentioned in the Caitanya Caritamrita thus:
“Pure love for God (or Krishna – the All-Attractive) is eternally established in the hearts of the living entities. It is not something to be gained from another source. When the heart is purified by hearing and chanting, this love naturally awakens.” – CC Madhya 22.107