There are varieties of flavors arising from different transcendental moods of love, and the exchanges of this love and devotion, between the soul and the Supreme Soul. These flavors arise from the way in which the transcendentalist relates to God.
“Unalloyed love of Krishna is like an ocean of happiness. If someone gets one drop of it, the whole world can drown in that drop. It is not befitting to express such love of Godhead, yet a madman must speak. But even though he speaks, no one believes him.” – CC Madhya 2.49